DoFollow & Nofollow Link Benefits in 2017

If you are thinking about…

what is DoFollow & Nofollow Link?

Benefits of  DoFollow & Nofollow Link? and Some Hidden Power of Nofollow Links.

What is DoFollow & Nofollow Link?


Whenever we talk about search engine optimization, some of the common words are noindex, doindex, nofollow, dofollow, meta robots and so on. All the words hold equal importance in the book of SEO. In this post I will be explaining about Nofollow and Dofollow. Specially for newbies who are new to SEO or people who are still not clear about Nofollow or dofollow, this post will be useful.

Did You Know?

Nofollow is an HTML attribute value used to instruct search engines bots that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place. This is a concept introduced by Matt Cutts and Jason Shellen in the year 2005.

What Is The Difference between NoFollow & Dofollow

Nofollow links attributes do not allow search engine bots to follow link.That means if the website owner is linking back to you with nofollow attributes, it does not pass on link juice. Only Humans will be able to follow the links. Though some time back Google made it clear that they don’t consider Nofollow link attributes but weightage of such links are really less. Even though, it’s a good practice to use Nofollow link attribute to those link, where you don’t want to pass link-juice.

Example of Nofollow Link:

<a href=”” rel=”nofollow”>Google</a>

Dofollow links allow google (all search engines) to follow them and reach our website. Giving us link juice and a backlink. If a webmaster is linking back to you with this link both Search Engine and Humans will be able to follow you. The best way to give someone dofollow love is allowing keyword in the anchor text. This means when you are linking to any website or page, use the targeted keyword as anchor text.

Example of Dofollow Link:

<a href=””>Google</a>

Note: By default all the hyperlinks are dofollow. So, you don’t need to do anything to make a link do-follow.

Important Notice:-

Recently Google have said that they will still count the nofollow link as an outgoing link in terms of the distribution of page rank from your page. Though again it also depends on where that nofollow link is places. Placing a nofollow link at the bottom of the page has least impact, and when placed at the top of the page, it carries some impact.

Benefits of  DoFollow & Nofollow Link?

Benefits of Nofollow Link?

Well, yes these backlinks are not directly helping you to get any SEO benefit. But guess what, these links contribute a lot !! Many of your rankings are stable just because of Nofollow backlinks !! Confused ?? 😛 Continue reading… So here the benefits of Nofollow backlinks

Traffic, Traffic and Traffic

Traffic is something without which you won’t get conversions of any form (may it be ad clicks, leads, sales etc). Getting a nofollow link from any relevant source can directly help you in getting a boost of traffic.

No matter what niche you are into, a nofollow relevant link will be always helping lead to some extra traffic. I guess there’s nothing much to explain under this heading.

On one of my website, I’ve got a link from wikipedia (which is nofollow) and that single link brings me 50-200 views daily. 50-200 may sound less, but for me what matters the most is traffic quality !! I’m getting exact type of traffic that I want on that post and that single wiki link helps me get it. Moreover Guess what !! 😛 that post of mine is now ranked well on page 1. Its all due to user engagement.

Like if you get a nofollow contextual link from mashable, it is then pretty much obvious that you will be getting good amount of traffic (maybe in thousands) and thus you can expect good number of social shares which inturn will get you more traffic. Plus if your content is really good your site will get great user engagement and thus it can help you in rankings too. ALL INDIRECTLY.

Makes your Site Look Natural

Well having a good balance of both nofollow and dofollow backlinks make your site’s link profile look natural. This keeps you safe from updates that tend to penalize you for making backlinks.

Making some nofollow backlinks can help you in diversifying your profile which can help you escape any potential Google penalty.

Increases DA, PA & other Metrics

Though DA, PA, Ahrefs rank, Alexa rank etc are not at all associated with Google or any other search engine, but still most of us check and try to improve these metrics and there’s nothing wrong in doing so. Advertisers for sponsored posts, listings and ad slots doesn’t have much info about your website’s statistics and therefore the only factors they rely on are Domain Authority, Page Authority, Alexa rank etc.

Though nofollow tags are not seen as a direct ranking factor by Google and other search engines, but other sites like moz, ahrefs, alexa have a complete index of all your backlinks. So having good number of nofollow backlinks (from good sites) can easily help you increase your DA, PA and other metrics.

Builds Authority

Nofollow contextual backlinks also helps your site gain some authority. You start getting extra referral traffic, you probably will also be getting new subscribers, your links on big websites can help your site gain trust.

But all this happens when you provide Quality in your posts !!

Safest tag

One more benefit/advantage of nofollow backlinks is that its safe. Well I’m calling it safe because you really dont have to worry about nofollow links that points to your site.

Well these were some really cool benefits of having nofollow backlinks !! But I’m sure you still have more questions, so keep reading 😛

Hidden Power of Nofollow Links

A few years ago, while I was still on the client side of things, I received an email from a blogger I was working with. As part of our fledgling link building program, my company had been sending out free products in exchange for a review and link to our site. Oldest trick in the book, right? However, the blogger’s email threw me off: she told me her policy was to nofollow links, and asked if this would be all right.

“Uh, sure,” I eloquently responded, having absolutely no idea what she was talking about, “just as long as there’s a link!” I then scrambled to look up just what in the heck a nofollow link was, and roughly five minutes later started cursing at my monitor. We’d just invested thirty bucks in a completely useless link!

While that may have been my viewpoint back then, my opinion on nofollow links has changed. Obviously, for those of us who are trying to earn links for our clients, receiving a nofollow link can feel like a slap in the face. But these links have hidden powers that make them just as important as followed ones.

Here’s why nofollow links are more powerful than you might think.

Links build awareness

A link has a few different connotations these days. It could mean, “this is an article that supports my viewpoint, and you might benefit by reading it, too.” It could mean, “I do a lot of shopping here, and I think you should look at their cute dresses.” Or it could simply mean, “I like cat videos!” But at its very core, a link is designed to create awareness of something on a different page.

When you’re out there trying to make people aware of your business, links are hugely important. SEO companies now offer link building servicesbecause businesses realize how important they are. So to that busy CEO who sees his or her website traffic dipping, and believes that links will give them a way to get back on top, a successful link building campaign is going to be really desirable.

That busy CEO is probably going to flip out if you say “well, we got 50 new links this month, and 40 of them were nofollow.” But it’s important that neither you nor the CEO (nor their marketing team) discredit the power of a nofollow link. Links still build awareness, as long as they are seen. They don’t have to be followed. They probably don’t even have to be clicked! They just have to be visible.

How many times a day do you see someone you follow tweet a link to an article with an interesting headline? Let’s say the article is really well written, and is on a site you don’t currently follow. So you add them to your feed reader. A week later, you think “oh, you know, that post I read is really relevant to this blog post I’m working on now!” So you link to it in your post. This accomplishes two things: one, it probably negates that original nofollow link from Twitter (more on that shortly), and two, it has made both you and your followers aware of that site.

Links lead to profit

A nofollow link can also directly lead to someone spending money on your company’s products or services. If you consistently create awareness and engage with people, those nofollow links may earn you way more than domain authority. Don’t believe me? Here’s the story of how I became a paying Buffer customer.

A few months ago, I saw a tweet with a link to this case study about how Buffer responded to being hacked. I had no idea what Buffer was, but it gave me an idea for a blog post. After I wrote my post, I followed Buffer on Twitter. I engaged with them a few times (for example, mentioning them after my post went up), and they engaged right back.

Over the next few weeks, I visited the Buffer blog when they tweeted links to new posts, learned about their company, and admired the heck out of their content marketing skills. I’d say it was at about the two month mark that I decided to actually give them a try. A month later, I upgraded to the Awesome plan and began using it daily to manage not only myaccounts, but also our agency’s accounts.

To recap, this is how it all went down:

  1. I became aware of Buffer through someone else’s Twitter link
  2. I followed Buffer on Twitter
  3. I engaged with their content
  4. I tried, subscribed, and ended up forking over $10 a month (well worth it!)

This was all because of a single nofollow link. Over the course of three months, my general awareness turned into lifetime value for Buffer. That one nofollow link directly led to profit.

You can make an equation out of this:

a + e = p

Awareness + engagement = profit. By becoming aware of Buffer, and having opportunities to engage regularly with them, I converted into a paying customer. This all happened because of social media, and all those links you see on social media are nofollow. (Who said there’s no ROI in Twitter?!)

Links lead to more links

A few years ago, Joshua Unseth wrote a post for YouMoz explaining how a single nofollow link earned him a second link that was followed, increased his traffic, and boosted his article to the top of the SERPs for a specific phrase. His post, titled “The Importance of nofollow Links,” has a really great conclusion that stresses the importance of even a single link:

To put it into context, of the people that came to the article as a direct or indirect result of the nofollow, ~1% made a comment on the article itself, and ~2% blogged about it – actually, if you count this article, then the results were blogged about by 3% of the visitors.

While I don’t think that these numbers would hold on a site with more viewers, I think that they represent the way in which content ends up going viral. In the end, ALL IT TAKES IS ONE LINK, and its follow status doesn’t seem to make a difference.

I couldn’t say it any better! What Joshua wrote still holds true today – and in fact may be even truer, considering how many of us use Twitter to amplify messages and blog posts we enjoy, or rely on a feed reader to provide us with interesting content that we want to share on our websites.

Here’s a real-life example of the potential power of a single nofollow link. Back in March, we published two maps showing the ISP landscape in the United States, and how the potential Comcast buyout of Time-Warner would affect it. The post was picked up by the Amazing_Maps Twitter account, which has more than 160,000 followers.

Should we Make No-Follow Backlinks ?

Link building involves a lot of smart work that must keep your site standing on top even when the animals from the zoo are let free. So to have a balance just comment on other blogs related to your niche, this way you will be building relationship and at the same time gaining some no-follow links (coz most of the comment links are no-follow) to improve website ranking.